Haku
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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)
This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ...
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...
Consumers’ purchasing behavior of sustainable fashion
(2020)
The fashion industry has changed drastically within the last two decades. The concept of fast fashion has only been created a few decades ago and it has already become one of the world’s main causes of pollution. It has ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)
The purpose of this study was to increase the understanding about sustainable consumer
behavior, the situation of the sustainable fashion industry, environmental
awareness, and the gap between environmental awareness and ...
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)
The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector.
The data for this thesis was collected ...
Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)
The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ...









